CONTÁGORA: A DIGITAL EXPERIENCE IN THE MANAGEMENT OF SMALL AND MEDIUM BUSINESSES
Abstract
The use of more efficient and modern technologies has become increasingly evident in the contemporary world. The internet has allowed knowledge and technologies to reach areas far from large urban centers. With this, the globalization process has reached rural areas and has inserted people into the digital world, which allows for economic growth and local development. The present study sought to reflect on the creation of the startup Contágora, a digital accounting company, located in the city of Manhuaçu, located in Zona da Mata, in the state of Minas Gerais. As a result of the observation, it became evident that Contágora can provide improvements in the accounting processes, facilitate the client's routine and contribute more effectively to the management, mainly of small and medium enterprises, in addition to contributing to more sustainable production processes, because in its practices management and accounting eliminates the use of paper.
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